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Posted on November 8, 2011
We just created a new campaign for Gerard Bollei, one of NYC’s best beauty salons. The typical one-day promotion suddenly turned into a whole month of rewards… designed to add new clients during the traditionally slower month of February. “We need to think of ways to expand their client base and as well reward existing clients so I came up with “It Takes Two.” It Takes Two is a promotion where friends invite friends to a day of indulgence… each client will receive a discount on any treatment of their choice, including Designer Cuts, Brazilian Blow-Outs, Microdermabrasion, and even Hair Color Repair. “ I wanted to accomplish both goals as simply and effectively as possible. Today, it’s all about the economy, yet I have always found that people are willing to pay for quality. Gerard Bollei Salon enjoys a solid reputation that has been built upon loyal client referrals – what better way to show these clients we appreciate their business and bring in new business at the same time? It’s a win-win situation because, unlike typical salon promotions, old clients receive the same discount accorded to new clients, while at the same time, new clients have a higher comfort level because the salon was recommended by a friend and they are receiving a high courtesy discount.”