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Headlines & Deadlines of NYC PR, a Public Relations company. Our blog features PR news, information and what is going on in the PR industry.

My clients have been featured in: Allure, Elle, Vogue, New York Magazine, Time Out NY, Glamour, Marie Claire, Real Simple, Shape, Fitness, Essence, Parents.

Headlines & Deadlines PR - Public relations. Marketing in NYC for product lines, press releases, copywriting, beauty and fashion.

Lately, it seems as though everyone has a publicist, from top megastars to infamous "15-minutes-of-fame" wannabes. Be that as it may, most businesses today, especially those that are consumer-oriented, should retain a publicist to help define, promote, and maintain their public image. After all, a publicist's area of expertise is the public arena - its trends, forecasts, and overall state of mind. As such, the purpose of a publicist is to keep you, the client, in the foreground of that arena well beyond the standard "15 minutes." That ability is what defines a truly effective publicist, and this article has been designed as a framework for your future publicity plans.